5 Habits for Every Small Business on Social Media

For small businesses, getting started on social media may be daunting. With dozens of outlets and billions of users throughout the world, social media can seem overwhelming. However, if used effectively, social media has the power to enhance relationships with your current customers and drive new ones. So, whether you’re just getting started, or have been in the social media sphere for years, it is important for small businesses everywhere to remember these simple steps.

1. Engage: Don’t talk at your customers, talk with them.

Sometimes businesses use social media to push agendas rather than engage with customers. To grow your fan base and be successful on social media, remember to facilitate conversation as you would in person. You wouldn’’t tell your customer about every coupon or deal you’’re running over the next two months while you’’re face to face, right? So don’’t do it on social media. Instead, share interesting and relevant content, give specific calls to action, and ask questions! Not only will you get more comments, shares, and likes, but you will maintain and strengthen customer relationships!

2. Respond: Listening is just as important as what you’re saying.

Ever try to contact a company with a complaint, concern or even a nice comment and never hear back? Frustrating, right? Surprise your customers and respond to all their comments, even the bad ones! Though that might seem time consuming, the more frequently you respond on social media, the more credible you will become. Take at least 15 minutes each day and respond to your customers’ Facebook comments and tweets. Be personable, be transparent, and reach out to as many people as possible. Thank your customers and fans for their responses, address issues publicly, showcase your gratefulness for their loyalty, and watch the fans pour in.

3. Give out occasional freebies. 

It’s simple: everyone loves free stuff. Periodically, use social media to give your fans some perks. If you have local dentist practice, give away free whitening strips to the first 5 customers who retweet you. If you run a local pizza shop, give a complimentary small pizza if they like you on Facebook. These small and relatively inexpensive gestures can be the initial hook for a fan. You then want to keep them hooked with consistent, engaging content.

 

4. Share Visuals: Everyone loves pictures and videos!

Social media has become a platform for great visuals. Just look at the growing success of Instagram, Snapchat, and Vine in the past few years. As a small business, use this visual trend to your advantage! Take a picture of your staff hard at work, or a video of a customer enjoying your product and post it to Facebook.  It’’s quite simple. Pictures not only make for great content, but they also personalize your pages. When someone scrolls through their newsfeed, they are more likely to like or comment on a post with picture/video of your product or service, than a simple text update. Remember: show, don’’t tell your customers how great your business is!

5. Be yourself. 

Last, but certainly not least, just be you. Much more so than traditional marketing or advertising, social media allows you to exhibit your company’’s personality to the masses. Customers love connecting with personable brands. Imagine everything you are saying on social is actually a face-to-face conversation with a fan of your brand. Find ways to showcase the core values of your business. Tell jokes, share insight, ask honest questions, and be true to your company’’s culture. Your fans will appreciate your authenticity.

 

Thank you to our friends at LikeableLocal for this content!unnamed

 

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And the award goes to…

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The New York Business Expo & Conference has been rated the number two business event of 2016! BizBash has added us to a list of meetings, events and expos that have caused great impact in New York City over the last year and we are honored to be a part of it!

Each year we bring our best educators out to the Jacob K. Javits Convention Center to help small and midsized businesses improve their craft, and grow their business.

Our one-day educational and networking conference is one of the largest of its kind, a must see! Learn more about New York Business Expo & Conference, as well as our other shows at http://www.eventmanagement.org

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Pre-registration is open now: http://www.newyorkbusinessexpo.com/registration/pre-registration/

Check out the full list here:  http://www.bizbash.com/new-yorks-top-100-events-2016/boston/story/31740#.VsSfdRgrLmg

Business Expos: Nothing But Benefits

There are endless ways to promote your business, especially in today’s technological world. We see advertising, postings, and publicity for tons of brands all the time, but how do you take it to the next level? How do you introduce your brand to the consumer in an interesting and personal way? You bring your brand to a Business and Marketing Exposition.

Bringing your company to a business exposition, or expo, is a way to network your business in a personal manner. You’re bringing your business directly to the consumer, putting a face to your brand. People don’t buy products; they buy the people that sell the products. Bringing the story of your brand to life for the consumer in real time develops that personal connection with your consumer. Building a personal B2C relationship brings your business to the top of the consumers evoke set.

Business Expos not only bring your brand directly to the target market, but they increase networking on a professional level. At a business expo, you’re surrounding yourself with hundreds of other businesses that could potentially benefit you. Keynote speakers, demonstrations and lectures are all at your finger tips to help you benefit your business, no matter what that business may be and improve your craft. Experts in different areas of business and marketing come from all over the country to share the secrets to success with business expos; the benefits of participating are infinite. Interacting with other businesses and building professional relationships can help you improve and build upon your company’s reputation.

Expositions allow you to take your brand and create an experience for the consumer. You’re live and on the spot at an expo, make it worth the consumers while. Experiential marketing tactics are some of the most successful ways to generate brand awareness, and what better way to do that than when the consumer is right in front of you. AdAge predicted in January that experiential marketing would be one of the top B2B marketing trends of 2015, and they were not wrong. Giving the consumer an experience, besides just selling them a product, has been extremely common and successful this year. Huge brands are creating these once in a lifetime an experience for their consumers and the outcome is incredible.  Using a business expo as your platform to kick start an experience would be ideal for smaller brands that are trying to increase awareness, as well as beneficial for larger companies that want to take a new direction in how they promote their services.

The New York Business Expo and the Market New York Expo are two exclusive expositions that bring small business and big businesses alike together to learn more about their businesses, their consumers and sharpen their professional skills.